Our Brand Story

Jellyjaws. Store - Our Story

Hello! We’re Lidia and Rob and this is our son Sammy – our own little Jellyjaws and the inspiration behind our brand.

As parents we loved the concept of unisex kids’ sneakers that matched with mum and dad. When we couldn’t find what we were looking for, we decided to create our own.

The Jellyjaws. collection reflects our philosophy of ‘Style by Osmosis’ – the way parents unconsciously pass on their style, creativity and experiences to their children. From the citrus colours of a Tuscan holiday to our fun time in America, Jellyjaws. designs are inspired by our love for travel and adventure and all the special family moments we share together. Our sneakers aren’t just made for walking – they’re made for memories.

Jellyjaws. is a family team. I’m the designer, Rob is co-creative and Sammy is our biggest fan who loves telling people about the stories behind his sneakers.

 We hope you enjoy creating memories with your Jellyjaws. as much as we do.


Love Lidia, Rob and Sammy xxx